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  • Systems, Sales, and AI Driving Deal Flow in Today’s Market with Tommy Smith and Charlie Parra

Systems, Sales, and AI Driving Deal Flow in Today’s Market with Tommy Smith and Charlie Parra

  • 02/17/2026
  • 6:00 PM - 9:00 PM
  • ZOOM - Link will be provided in the confirmation email

Registration

  • As a member, you receive two guest passes per membership year to invite a first-time guest to our meeting. You can add these guests to your registration by clicking on "Add Guest" in the upper left of the registraiton screen after you register yourself.
  • Pre-designated board members from partner organizations.

Register

Systems, Sales, and AI:
Driving Deal Flow in Today’s Market

with Tommy Smith and Charlie Parra

If you want to keep doing deals in 2026 while others slow down, this meeting is for you. Charlie Parra and Tommy Smith are actively running a high-performance acquisitions business in today’s market, not just theory from yesterday’s conditions. They are closing deals and solving real problems across Southern California and in any market condition.

Their operation is built around motivated seller marketing, disciplined underwriting, and systems that prioritize execution over noise. By combining proven sales processes, a narrow set of revenue-driving Key Performance Indicators (KPIs), creative deal structures, and practical use of AI, they consistently generate deal flow without bloated teams or wasted effort.

You’ll learn exactly how they do this, how conversations are controlled and converted, which KPIs drive revenue, and how AI is being used right now to increase speed, follow-up, and deal flow. This is a rare behind-the-scenes look at a real operation that is closing deals now in Southern California.

Topics:

Doing Deals in Any Market:

How Riverside Home Buyers continues to find and close deals across Southern California in shifting market cycles, and why most investors stall when conditions change.

Sales & Marketing That Actually Converts:

The exact marketing channels, follow-up systems, and sales process they use to generate motivated sellers and control the conversation from first contact to signed contract.

Metrics & KPIs:

The small set of numbers they track daily that directly impact profit, and which common KPIs most investors waste time obsessing over.

AI:

How they are using AI today to increase speed, consistency, follow-up, and deal flow without adding payroll or complexity.

Customer & Deal Selection:

Why defining your ideal seller and property is critical, and how chasing the wrong deals kills conversion rates and profitability.

Real Deal Breakdowns:

Walkthroughs of actual transactions, including distressed properties, problem sellers, creative solutions, and lessons learned from the field.

Hard Lessons:

What worked, what failed, what they are doing differently today.

ABOUT THE SPEAKERS:

Tommy Smith is a high-level real estate operator known for combining military discipline, financial intelligence, and real-world execution. As Acquisition and Finance Manager at Riverside Home Buyers, he operates on the front lines of real estate, sourcing deals, underwriting risk, negotiating contracts, and building scalable systems based on what works in the field.

Before real estate, Tommy served as an Acquisition Program Manager for Naval Information Warfare in San Diego, managing complex programs in high-pressure environments. With nearly 20 years of experience in project and systems management, a Business Finance degree from SDSU, and a Project Management certification from UC Riverside, Tommy is recognized for breaking down numbers and deal structures into clear, actionable strategies focused on execution and profitability.

Charlie Parra is a full-time real estate operator and acquisitions leader who specializes in solving complex seller situations and unlocking value in challenging real estate scenarios. His work is rooted in service and integrity, with a focus on helping families navigate stressful property situations such as probate, liens, title issues, relocation, and financial distress.

Over the years, Charlie has built a strong track record alongside seasoned investors and private lenders, participating in wholesale deals, fix-and-flips, mobile home and land acquisitions, and creative finance strategies including seller-carry and subject-to transactions. Today, he focuses on building strategic partnerships and delivering consistent, ethical deal flow through real-world operational execution.

Prior to the presentation, we start off with our famous Market Update presentation with Jerry Ryan, a few words from our Valued Sponsors, and the “Haves and Wants” segment. 

If you have a deal, service or you are looking for a specific investment, come prepared to share!

IMPORTANT: PHOTOGRAPHY & VIDEO RELEASE

By registering for this event, I hereby give NSDREI Inc., its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not wish to be recorded, I agree that I will not post in the chat, unmute my microphone, or turn on my camera.


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